Presentación del Monográfico: Desafíos y perspectivas en la intersección de metaversos, inteligencia artificial generativa y comunicación: implicaciones para la Generación Alfa

Pavel Sidorenko Bautista; Bárbara Castillo Abdul; Suzana Oliveira Barbosa

doi:10.15198/seeci.2026.59.e965

PDF (Español (España))

Published: Nov 28, 2025

DOI: https://doi.org/10.15198/seeci.2026.59.e965

Keywords:

Metaverse, Immersion, Virtuality, Digital Communication, Artificial Intelligence, Web3, Generation Alpha

Pavel Sidorenko Bautista

Universidad Internacional De La Rioja

https://orcid.org/0000-0002-8094-3089

Bárbara Castillo Abdul

Universidad de Diseño, Innovación y Tecnología

https://orcid.org/0000-0002-3711-1519

Suzana Oliveira Barbosa

Universidade Federal da Bahia

https://orcid.org/0000-0003-3109-7637

Abstract

The metaverse can be understood as a three-dimensional virtual world or as a network of interconnected virtual spaces where physical reality and digital virtuality merge, an evolution of the Internet particularly linked to immersive video games. Generation Alpha regularly participates in these environments through platforms such as Roblox, Fortnite or Minecraft, while companies like Meta, Decentraland or The Sandbox have tried, with less success, to expand these virtual worlds to other audiences. This context represents a paradigm shift compared to traditional social networks and is accompanied by the incorporation of non-playable characters managed by generative artificial intelligence (NEO NPCs). Although they enhance the user experience, they also raise concerns due to their unpredictable behavior, reputational risks, lack of transparency, and potential contribution to disinformation, especially in immersive experiences.

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How to Cite

Sidorenko Bautista, P., Castillo Abdul , B., and Oliveira Barbosa , S. (2025). Presentation of the Call for Papers: Challenges and Perspectives at the Intersection of Metaverses, Generative Artificial Intelligence and Communication: Implications for Generation Alpha. Revista de Comunicación de la SEECI, 59, 1–4. https://doi.org/10.15198/seeci.2026.59.e965

Issue

Vol. 59 (2026)

Section

DESAFÍOS Y PERSPECTIVAS EN LA INTERSECCIÓN DE METAVERSOS, INTELIGENCIA ARTIFICIAL GENERATIVA Y COMUNICACIÓN: IMPLICACIONES PARA LA GENERACIÓN ALFA

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Author Biographies

Pavel Sidorenko Bautista, Universidad Internacional De La Rioja

Associate Professor at the International University of La Rioja (UNIR, Spain), in the Faculty of Education and the Doctoral Programme in Humanities and Digital Society. PhD in Communication from the University of Castilla-La Mancha, he holds a Master’s degree in Social Communication from the Andrés Bello Catholic University and a Bachelor’s degree in History from the Central University of Venezuela. His research focuses on new narratives and technologies applied to digital communication, metaverses and extended reality. He is Principal Investigator of the AccessVerse project, director of the International Observatory Brandingverse, and a member of the PROCOMM-UNIR research group and the Ibero-American network Procomhum.

Bárbara Castillo Abdul , Universidad de Diseño, Innovación y Tecnología

Senior Lecturer and Researcher at the University of Design, Innovation and Technology (UDIT, Spain), where she leads the Research Group on Innovation and Digital Transformation in Communication (GITDCom). She holds a PhD in Communication (University of Huelva, with International Mention) and a PhD in Social and Legal Sciences (Rey Juan Carlos University). Her academic work focuses on digital communication, technological transformations, branded content, influencer marketing and public relations strategies in post-media environments, with an emphasis on ethics, citizenship and critical media literacy. In addition, she is Associate Editor of the journal Index.comunicación and actively participates in international research projects.

Suzana Oliveira Barbosa , Universidade Federal da Bahia

Associate Professor at the Faculty of Communication of the Federal University of Bahia (UFBA), Brazil, where she is part of the Department of Communication and the Postgraduate Program in Communication and Contemporary Culture. She holds a PhD and a Master’s degree in Communication and Contemporary Culture from UFBA, and has undertaken research stays and international collaborations in the field of digital journalism. She is the coordinator of the Online Journalism Research Group (GJOL) and has held management positions at the Faculty of Communication. Her main lines of work focus on digital and data journalism, networked journalism, innovation, and the platformization of journalism.

References

Park S. M. y Kim Y. G. (2022). A Metaverse: Taxonomy, Components, Applications, and Open Challenges. IEEE Access, 10, 4209-4251. https://doi.org/10.1109/ACCESS.2021.3140175 DOI: https://doi.org/10.1109/ACCESS.2021.3140175

Simon, J. P. (2023). The Metaverse: Updating the Internet (Web 3.0) or Just a New Development for Immersive Video Games? Profesional de la Información, 32(3), e320317. https://doi.org/10.3145/epi.2023.may.17 DOI: https://doi.org/10.3145/epi.2023.may.17