Communication transformations in the digital era: a comparative analysis between traditional and digital channels

Abstract

Introduction: In the midst of an era of transformation in digital communication, it is necessary to review the different ways of relating to others and reflect on the benefits and harms that lead us to use one more than another. The object of study will be to carry out a comparative analysis to review both models (both digital and traditional communication). At the same time, it will be reviewed how the use of these models is affecting the emotional and face-to-face quality of interpersonal relationships, communicative effectiveness and the formation of social ties. Methodology: this study has a mixed methodological approach, both quantitative and qualitative, with a representative sample that will offer us sufficient data on the strengths and weaknesses of human interactions and the social consequences of digitalization. Results: we found data on the low use of calls, the preference to be congratulated by message instead of by phone, the average number of hours we use the mobile phone, or which digital platforms are the most chosen and used. We also find some advantages within digital communication such as connectivity, empathy and effectiveness. And therefore, some disadvantages such as personal communication, misunderstandings, loss of attention or overinformation or fake news. Conclusions: the balanced integration of traditional and digital communication models is essential to face the challenges of an interconnected world, and it will be necessary for both modalities to complement each other to enrich human relationships and social progress.