Generative AI and educational innovation: Bibliometric analysis and science mapping

Main Article Content

Gricela Andrade-Ruiz
Francisco Javier Zamora-Saborit
Sandra Arias-Montesinos

Abstract

This research analyses the literary-scientific intersection between GenAI (generative AI) and educational innovation. To this end, bibliometric and scientific mapping techniques are employed. The context stems from the normalisation of the use of ChatGPT, a generative AI tool launched in November 2022. The study has three objectives: firstly, to characterise the temporal evolution of scientific output relating to GenAI and educational innovation; secondly, to identify thematic networks and their dynamics; and thirdly, to map international collaboration networks in order to highlight their cohesion and/or maturity. Methodology: The study is based on a document selection from WoS (Web of Science), carried out via a topic search (TS), which combines terms related to GenAI and educational innovation, without any initial restrictions. Given the novelty of this subject area, two sub-periods of analysis are defined: P1 (2023–2024) and P2 (2025–first half of 2026). PRISMA and the SALSA framework are used to structure, refine and standardise the terminology. Furthermore, SciMAT is used for scientific mapping analysis, and VOSviewer for the co-occurrence of keywords and co-authorship by country. Results: The final corpus comprises 303 documents, with 74.6% concentrated in P2. Publication output increased between 2023 and 2025; the 92 documents recorded for 2026 cover only the first half of the year and are not directly comparable with the preceding annual totals. During the period analysed, journal articles (64.7%) and conference papers (27.1%) predominate. Nine clusters are identified, comprising a central core and eight peripheral clusters grouped into four thematic domains: technological, methodological, competence-related, and emerging practices. The longitudinal analysis indicates thematic expansion, from two themes in P1 to five in P2. Of the 44 countries meeting the publication threshold, 38 form the main connected component, organised into four communities with differences in connectivity and institutional concentration. Discussion: The findings describe an emerging field whose retrieved scientific output follows the public launch of ChatGPT. They also suggest a broadening of research interest from the tools and their immediate implications towards their curricular, methodological, and competence-related integration. Conclusions: The study provides an empirical characterization of a rapidly expanding and maturing field, with a stable core and a diversified periphery. Limitations include the fact that the results depend on the scope of Web of Science, and the citation window for P2 (as well as the novelty of the subject matter) is structurally short. In future research, it is suggested that the analysis be triangulated with Scopus and regional databases, and that the evolution of author fragmentation be examined to ascertain whether denser collaborative structures have emerged.

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How to Cite
Andrade-Ruiz , G., Zamora-Saborit, F. J., & Arias-Montesinos, S. (2026). Generative AI and educational innovation: Bibliometric analysis and science mapping. Revista De Comunicación De La SEECI, 59, 1–29. https://doi.org/10.15198/seeci.2026.59.e991
Section
Research article
Author Biographies

Gricela Andrade-Ruiz , Valencian International University

An academic and researcher specializing in marketing and business administration. She currently serves as Academic Director of the Bachelor’s Degree in Marketing at the International University of Valencia (VIU), where she has also served as a professor, coordinator of final-year projects (TFG), and director of internships. Previously, she worked as a pre-doctoral researcher at the Complutense University of Madrid (UCM) and as a professor at the Miguel de Cervantes European University (UEMC). In the academic sphere, she is a Ph.D. candidate in Business Management and Administration at UCM, where she also earned a Master’s degree in Business Research with a specialization in Marketing. In addition, she holds a bachelor’s degree in Business Administration from Indoamérica Technological University.

Francisco Javier Zamora-Saborit, Valencian International University

He has more than 15 years of experience in advertising agencies and as an independent consultant specializing in personal branding. In the field of education, he is a national speaker at master’s programs, conferences, and webinars on branding and strategic marketing, and he served as academic coordinator at ESUE Business School. He is currently a professor and director of the Master’s in Digital and Analytical Marketing at the International University of Valencia (VIU), where he also coordinated the MBA and the Bachelor’s in Marketing. In addition, he has taught at public and private institutions, including the Master’s in Agri-Food Technology and Quality (UMH) and the Master’s in New Trends and Innovation Processes in Communication (UJI).

 

Sandra Arias-Montesinos, University of Alicante

A professor and researcher specializing in digital marketing, branding, and communication. She combines her work in the private sector—as co-founder and digital director of Agencia Cómplices and co-creator of Naked Branding, an initiative focused on personal branding on LinkedIn—with her teaching career. In the academic sphere, she is a Ph.D. candidate in Communication and Advertising and serves as an adjunct professor and collaborator at institutions such as the University of Alicante (UA), the International University of Valencia (VIU), and the Open University of Catalonia (UOC). In addition, she has extensive teaching experience, having provided training in digital marketing, social media, and strategic planning at various public and private institutions.

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