Innovation and transformation of audiovisual narrative on spanish public television: from Mañaneros 360 to La Revuelta

Abstract

Introduction: This article analyses the transformation of audiovisual narrative in Televisión Española (TVE) in recent years within a context of digitalization, audience fragmentation, and competition with digital terrestrial television (DTT) and OTT (Over-The-Top) services. The study focuses on two strategic bets of La 1 (TVE) in 2025: the infotainment program Mañaneros 360 and the entertainment show La Revuelta. Methodology: The research applies content analysis to 37 representative broadcasts and contrasts its findings with audience data from linear, time-shifted, and digital consumption via RTVE Play. Four hypotheses are tested: that Mañaneros 360 has increased the share compared to the previous stage; that La Revuelta has reduced the historic access prime time gap with Antena 3 TV and rejuvenated its audience; that narrative hybridization strengthens the public service mission without sacrificing competitiveness; and that integrated measurement of linear+time-shifted+OTT viewing is essential to assess real impact. Results: All four hypotheses are confirmed: Mañaneros 360 achieves La 1’s best morning figures since 2012 and reinforces lead-in flow into Telediario 1; La Revuelta averages a 13.5% share, with nearly 4.5 million contacts per episode, and competes by tenths with El Hormiguero (Antena 3 TV). Discussion: Editorial implications, risks of spectacularization, and strategic recommendations are identified. Conclusions: Both programs restore relevance to La 1 in historically weak time slots strengthening its competitiveness against rival channels. Narrative innovation reinforces its public service role, although it requires editorial protocols and integrated metrics to assess real impact.