The framework for the fusion between Radio Nacional de España and Radio Cadena Española

Abstract

In July 1988 the Spanish Council of Ministers approved the merger between the two radio stations belonging to the Ente Publico RTV. At that time, radio, television and advertising experienced significant transformations. During the period 1988-1990, the radio went to the enactment of a series of laws and regulations that would draw the new model of Spanish broadcasting. In the television sector, the public model was already in crisis. The request for a television of their own by different nationalities gave settled with the creation in 1989 of four new regional television channels. For his part, found advertising to the expansion of regional TV map, and therefore, with a fragmented audience, which is segmented by programming preferences, not differentiated strata purchasing power of the spectators.
It should be noted that since 1982, the Spanish radio audience had experienced a steady decline. Estimates of the loss of listeners from 1982 to 1988 was estimated at nearly nine percentage points, equivalent to one in seven had ceased to be listeners. According to Eduardo Garcia Matilla analysis of the radio audience in 1988, losses of medium wave listeners in the period 1982-1988 could be described as spectacular as the fall reached 20% and placed the audience in 1988, 21.45 of the population.