Examining the Relationship Between Factors Influencing Political Information Seeking-Behaviour through Social Media among Youths in Malaysia

Contenido principal del artículo

Nor Hafizah Abdullah
Isyaku Hassan
Tuan Sharifah Azura Tuan Zaki
Muhamad Fazil Ahmad
Nor Azlili Hassan
Ahmad Suffian Mohd Zahari
Mohd Mahadee Ismail
Nor Jijidiana Azmi

Resumen

The dynamic characteristics of social media provide a vast space for society to obtain useful information including political information. This advancement of information dissemination must be benefited by every layer of society including the youth to increase their participation in issues regarding national politics. This research explores the significant factors affecting political information-seeking behavior among youths in Malaysia. The approach of this research is the survey through a questionnaire. Using multi-stage sampling, 381 respondents from selected public universities in Malaysia were identified as a sample. The data were analyzed using structural equation modeling. Efficacy, knowledge, and usefulness of social media affected political information-seeking behavior. Meanwhile, Policy satisfaction and motivation do not affect political information-seeking behavior Thus, political information seeking is seen as more influential towards political behavior with the existence of political information sharing among Malaysia's youth who use social media. The overall results of the study indicate the potential of social media as the main source and medium for Malaysian youths to obtain political information.

Descargas

La descarga de datos todavía no está disponible.

Detalles del artículo

Cómo citar
Abdullah, N. H., Hassan, I., Azura Tuan Zaki, T. S., Ahmad , M. F., Hassan, N. A., Mohd Zahari, A. S., Ismail, M. M., & Azmi, N. J. (2022). Examining the Relationship Between Factors Influencing Political Information Seeking-Behaviour through Social Media among Youths in Malaysia. Revista De Comunicación De La SEECI, 55, 1-15. https://doi.org/10.15198/seeci.2022.55.e746
Sección
Miscelánea
Biografía del autor/a

Nor Hafizah Abdullah, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Communication lecturer at Center for Modern Languages and Communication, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. Her areas of research interest include new media and communication, political communication, intercultural communication, human communication, as well as social sciences and humanities. She published a number of research articles in high-impact journals focusing on various topics, particularly those related to new media and communication. hafizahabdullah@unisza.edu.my

Isyaku Hassan, Universidad Sultan Zainal Abidin

Postdoctoral Researcher in the Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. He is an active researcher with a keen interest in the areas of media linguistics, media and religion, cultural communication, interactive media, and language studies. He published a number of research articles in high-impact journals and attended several local and international conferences. isyaku87@gmail.com

Tuan Sharifah Azura Tuan Zaki, Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Postgraduate student in the Faculty of Applied Social Sciences, University Sultan Zainal Abidin (UniSZA), Terengganu Malaysia. Her research focuses on topics related to public relations, corporate social responsibility, sustainability development, knowledge management, corporate communication, as well as social sciences and humanities. She has published research articles and attended both local and international conferences. azura_anshari@yahoo.com

Muhamad Fazil Ahmad , Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Assoc. Prof. of Communication in the Faculty of Applied Social Sciences and Director of Arts and Heritage Centre at Universiti Sultan Zainal Abidin, (UniSZA), Terengganu Malaysia. His areas of research interest include public relations, human communication, corporate communication, halal labeling, as well as screen and cultural studies. Currently, his primary area of scholarship is concerned with the relationship between theory and practice of Corporate Social Responsibility (CSR) for sustainability, particularly how theory informs practice, and/or how practice informs theory.mfazilahmad@unisza.edu.my

Nor Azlili Hassan, Department of General Studies, Faculty of Creative Industries, Universiti Tunku Abdul Rahman

Assistant Professor of Sociology in the Faculty of Creative Industries, Universiti Tunku Abdul Rahman (UTAR), Selangor, Malaysia. Her research interests include ethnic studies, sociology of the family, gender studies, cultural sociology, arts and humanities, as well as media and communication. She has authored several articles that examine how individuals, families and communities weigh information and strategize their interactions with the state and service providers. Currently, she is working on a national research project entitled “National Cohesion Index among Malaysians” pertaining to the analysis of the individual, family and community. azlili@utar.edu.my

Ahmad Suffian Mohd Zahari, Universiti Teknologi MARA, Terengganu

Senior lecturer in the Department of Office Management and Technology, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Terengganu Campus, Malaysia. He published a number of research papers in high-impact journals and attended various local and international conferences. His areas of research interest include management, knowledge management, customer knowledge management, and information management. ahmadsuf@uitm.edu.my

Mohd Mahadee Ismail, Department of Government and Civilizational Studies Faculty of Human Ecology, Universiti Putra Malaysia

Associate Professor and Head of the Department of Government and Civilizational Studies, Faculty of Human Ecology, Universiti Putra Malaysia (UPM), Selangor Malaysia. He is active in producing books, journals, and modules. He is involved in various forms of research and consultations. His books include “politics, ethnicity and civilization: dynamics of society” and “civic skills intensity: a comparison of alumni and non-alumni national service training program” published in 2019 and 2015 respectively. mahadee@upm.edu.my

Nor Jijidiana Azmi, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Communication lecturer in the Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. Her research interests include children’s media and entertainment, advertising, and branding. She authored several articles that examine the representation of gender in children’s entertainment media and advertisement. Currently, she is working on a research project entitled “an examination of gender roles in contemporary children's movies” pertaining to the analysis of how children perceive gender roles based on entertainment. jijidianaazmi@unisza.edu.my

Citas

Abdullah, N. H., Hassan, I., Ahmad, M. F., Hassan, N. A. y Ismail, M. M. (2021). Social media, youths and political participation in Malaysia: A review of literature. International Journal of Academic Research in Business and Social Sciences, 11(4), 845-857. http://doi.org/10.6007/ijarbss/v11-i4/9578

Austin, E. W., van de Vord, R., Pinkleton, B. E. y Epstein, E. (2008). Celebrity endorsements and their potential to motivate young voters. Mass Communication and Society, 11(4), 420–436. https://doi.org/10.1080/15205430701866600

Awang, J. B., Jali, M. F. M., Ibrahim, Y., Sidek, A. H., Jeniri, A., Fauzi, R. y Lyndon, N. (2012). Persepsi politik pengundi belia Melayu pasca pilihan raya umum (PRU) 2008 di Malaysia (Political perceptions of Malay youth voters after the 2008 General Election in Malaysia). Jurnal Melayu, 9(1), 191–214.

Chan-Olmsted, S., Rim, H. y Zerba, A. (2013). Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usage. Journalism and Mass Communication Quarterly, 90(1), 126–147. http://doi.org/10.1177/1077699012468742

Charles, M. C. W. (2010). Impact of digital inequality on civic and political participation [Doctoral Disertación]. The Hong Kong University of Science Database. and Technology, Hong Kong.

Chua L. C. (2006). Sample size estimation using Krejcie and Morgan and Cohen Statistical Power Analysis: A comparison. Jurnal Penyelidikan IPBL, 7(1), 78–86.

De Vreese, C. H. y Boomgaarden, H. (2006). News, political knowledge and participation: The differential effects of news media exposure on political knowledge and participation. Acta Politica, 41(4), 317-341. http://doi.org/ 10.1057/palgrave.ap.5500164

Eady, G., Bonneau, R., Tucker, J. A. y Nagler, J. (2020). News sharing on social media: Mapping the ideology of news media content, citizens, and politicians. https://osf.io/ch8gj/

Hassan, I., Azmi, M. N. L. y Abdullahi, A. M. (2020). Evaluating the spread of fake news and its detection techniques on Social Networking Sites. Romanian Journal of Communication and Public Relations, 22(1), 111-125.

Kaye, B. K. y Johnson, T. J. (2002). Online and in the Know: Uses and gratifications of the web for political information. Journal of Broadcasting & Electronic Media, 46(1), 54–71. http://doi.org/10.1207/s15506878jobem4601_4
Kaye, B. K. y Johnson, T. J. (2004). A web for all reasons: Uses and gratifications of Internet components for political information. Telematics and Informatics, 21(3), 197–223. http://doi.org/10.1016/S0736-5853(03)00037-6

Krejcie, R. V. y Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 6(1), 607–610.

Lee, K. W. R. y Lim, E. P. (2016). Friendship maintenance and prediction in multiple social networks. HT 2016 - Proceedings of the 27th ACM Conference on Hypertext and Social Media, 2(1), 83–92. http://doi.org/ 10.1145/2914586.2914593

Lingam, R. A. y Aripin, N. (2017). Comments on fire! classifying flaming comments on youtube videos in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 33(4), 104–118. http://doi.org/ 10.17576/JKMJC-2017-3304-07

Malaysian Communications and Multimedia Commission. (2019). Communications and multimedia pocketbook of statistics 2019. Cyberjaya. https://www.mcmc.gov.my/skmmgovmy/media/general/pdf/1h-2016-cm-pocketbook_revised.pdf

Moffett, K. W. y Rice, L. L. (2018). College students and online political expression during the 2016 election. Social Science Computer Review, 36(4), 422–439. http://doi.org/10.1177/0894439317721186

Muralidharan, S. y Sung, Y. (2016). Direct and mediating effects of information efficacy on voting behavior: Political socialization of young adults in the 2012 US presidential election. Communication Reports, 29(2), 100–114. http://doi.org/10.1080/089

Nasidi, Q. Y., Ahmad, M. F. y Hassan I. (2021). Mediating role of social media in the relationship between reliability, perceived usefulness on online shopping behavior: Building a conceptual framework. International Journal of Academic Research in Business and Social Sciences, 11(2), 385-393. http://doi.org/ 10.6007/ijarbss/v11-i2/8834

O’Neill, B. (2006). Human capital, civic engagement, and political participation: Canadian, turning skills and knowledge into engagement and action. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.506.4559&rep=rep1&type=pdf

Rahmawati, S. y Dhewanto, W. (2014). Technology acceptance of optimization in search engine (internet) among optimizer in Indonesia. International Conference on Trends in Multidisciplinary Business and Economics Research, March, 185–196. http://doi.org/10.13140/2.1.2389.8566

Raoof, J. K., Zaman, H. B., Ahmad, A. y Al-qaraghuli, A. (2013). Using social network systems as a tool for political change. International Journal of Physical Sciences, 8(21), 1143–1148. doi_0.5897/ijps2013.3897

Razali, M. y Ilham, N. (2021). Media baharu dan aktiviti politik belia Melayu di Selangor (New media and political activities of Malay youth in Selangor). Journal of Social Science, 7(1), 45–54.

Salman, A. y Salleh, M. A. M. (2020). Examining the relationship between political agenda on social media and political support among university students. Jurnal Komunikasi: Malaysian Journal of Communication, 36(3), 281–295. http://doi.org/10.17576/jkmjc-2020-3603-17

Tedesco, J. C. (2007). Examining internet interactivity effects on young adult political information efficacy. American Behavioral Scientist, 50(9), 1183–1194. http://doi.org/10.1177/0002764207300041

Verba, S. (1996). The citizen as respondent: Sample surveys and American democracy presidential address, American political science association, 1995. American Political Science Review, 90(1), 1–7. http://doi.org/10.2307/2082793

Whiteley, P. F., Clarke, H. D., Sanders, D. y Steward, M. (2013). Why do voters lose And, trust in governments? Public perception of government honesty On, trustworthiness from 1997 to 2013 [Presentation]. Conference on Schools, Citizens and Politics in Britain Today: Still a Civic Culture. London.

Whiteley, P., Clarke, H. D., Sanders, D. y Stewart, M. (2016). Why do voters lose trust in governments? Public perceptions of government honesty and trustworthiness in Britain 2000-2013. British Journal of Politics and International Relations, 18(1), 234–254. http://doi.org/10.1111/1467-856X.12073