Los atributos personales como promesa de acción política: Cuando los imitadores les cobran la palabra a los políticos

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Mario Álvarez Fuentes

Resumen

Pese a su impacto, la lógica que guía la producción de imitación sátira de políticos y políticas es aún poco investigada en el campo de la comunicación política. Este artículo devela las ideas que estos artistas tienen sobre su trabajo y, a partir de ellas, busca enriquecer las nociones teóricas presentes en el campo. El estudio emerge de la observación del proceso de producción de Polònia, un programa de imitación de políticos transmitido semanalmente en Cataluña desde 2006. Se incluyen entrevistas con algunos imitadores y se analiza cómo se representó una negociación política para formar gobierno. Un elemento central de la producción satírica consiste en observar a los políticos desde sus rasgos más personales y, a partir de ellos, los actores y actrices se forman impresiones con las que construyen sus personajes. Luego, en los sketches, los sátiros de Polònia muestran si es que los políticos son o no consistentes con las impresiones que causan con su personalidad. Los sátiros exigen su propio tipo de accountability político: Si un político inspira una forma de ser con su performance personal, debe actuar así en el tráfago político diario. Lo personal es una promesa de acción política, que, si no se cumple, condena al político a la irrelevancia. Esta centralidad de lo personal es discutida en comparación a su tratamiento conceptual en el campo de la comunicación política.

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Álvarez Fuentes, M. (2021). Los atributos personales como promesa de acción política: Cuando los imitadores les cobran la palabra a los políticos. Revista De Comunicación De La SEECI, 54, 63-82. https://doi.org/10.15198/seeci.2021.54.e739
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Política, periodismo y televisión populismo y actores periféricos
Biografía del autor/a

Mario Álvarez Fuentes, Universidad de la Frontera

Docente e investigador del doctorado en Comunicación dictado por la Universidad de la Frontera y la Universidad Austral en Chile. Es doctor en estudios en comunicación de la Universidad de Leeds, Inglaterra. Sus intereses de investigación se centran en comunicación política, especialmente en sus relaciones con la cultura popular, performance personal y liderazgo político, humor y, en general, géneros distintos del periodismo que inciden en la política.

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