ICT as a research tool: analyzing neurolinguistic programming techniques

Main Article Content

Marta Cabaleiro Pedrero
José Rodríguez Terceño
José Ramón Sarmiento Guede

Abstract

In this research paper, we are going to analyze in depth the characteristic neurolinguistic programming tools and issues closely related and linked to their environment, development, use and social awareness, with the final aim to prove or disprove their veracity regarding the different types of learning embraced and indirectly affected by this discipline, as well as the idea itself that the direction of one’s look (the direction in which the person focuses their eyes while talking with another, pointing to areas of the brain with specific known functions) either entails or not a reliable indication of whether someone is lying or telling the truth. The content of this paper consists in having put this hypothesis into practice and in an effort to test its results. Thus we have the ultimate goal of reaching a conclusion on the fact of whether neurolinguistic programming tools and their related elements are testable or not, refutable or not; as it is currently not substantiated or proven with tools, techniques and technologies that are considered measurable unlike other tools that have had the benefit of this test, such as, for example, Eye Tracking.

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How to Cite
Cabaleiro Pedrero, Marta, José Rodríguez Terceño, and José Ramón Sarmiento Guede. 2020. “ICT As a Research Tool: Analyzing Neurolinguistic Programming Techniques”. Revista De Comunicación De La SEECI, no. 52 (July):1-15. https://doi.org/10.15198/seeci.2020.52.1-15.
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Articles
Author Biographies

Marta Cabaleiro Pedrero, ESERP Business & Law School, center attached to Rey Juan Carlos University

Graduated in Marketing from ESERP Business & Law School and from the Rey Juan Carlos University of Madrid, a postgraduate student specialized in digital marketing, she presents with this research her first informative contribution as a result of the effort used in the materialization of her final degree work.

José Rodríguez Terceño, ESERP Business & Law School, center attached to Rey Juan Carlos University

Degree in Audiovisual Communication and Doctor of Information Sciences from the Complutense University of Madrid. Member of the Complutense Concilium Validated Research Group, he has participated in various collective publications focusing on the seventh art, journalism and public relations.

José Ramón Sarmiento Guede, Rey Juan Carlos University

Professor at the Rey Juan Carlos University, and post-graduate teaching collaborator in other centers. He has worked for a year in the management agency of Patronage Management in which he developed communication campaigns for Central Lechera Asturiana. In addition, he has worked in the Department of External Relations and Marketing at IFEMA for five years. He has completed his training focused on three areas: in tourism industries where he obtained the Degree in Tourism from the URJC; in Marketing in which he studied the Masters of Marketing Management by ESIC and Commercial Management by the URJC; and in Economics in which he obtained the title of Doctor in Economics of the company (specialty Marketing and Tourism). In 2014 he began his research work in the areas of Relationship Marketing (focusing on virtual relationships in the market), Digital Marketing, Social Media, Tourism Marketing and Online Communication. In addition to different research articles in scientific journals, in 2015 he published his first book with the title of Relationship Marketing: approach to virtual relationships.

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