SANCHEZ SERRANO, DIANA, INES ARRANZ RODRÍGUEZ, and MARIA BERGAZ PORTOLÉS. 2023. “The TRANSFORMATION OF MEDIA STRATEGY SINCE THE IRRUPTION OF BRANDED CONTENT.: CASE STUDY ‘APRENDEMOS JUNTOS’ FROM BBVA”. Revista De Comunicación De La SEECI 56 (January):10-27. https://doi.org/10.15198/seeci.2023.56.e801.