VÁZQUEZ-GONZÁLEZ, José; SÁENZ-TORRALBA, Carlos; MARÍN-PINILLA, Rosario. Generative artificial intelligence and user-generated content in event marketing: The case of the promotional action #desal_ia. Revista de Comunicación de la SEECI, [S. l.], v. 60, p. 1–30, 2026. DOI: 10.15198/seeci.2027.60.e973. Disponível em: https://www.seeci.net/revista/index.php/seeci/article/view/973. Acesso em: 8 nov. 2026.