SIDORENKO BAUTISTA, Pavel. Immersive marketing and metaverse in the case of Zepeto. A review of the activity of Asian actors. Revista de Comunicación de la SEECI, [S. l.], v. 59, p. 1–32, 2026. DOI: 10.15198/seeci.2026.59.e951. Disponível em: https://www.seeci.net/revista/index.php/seeci/article/view/951. Acesso em: 11 nov. 2026.